| Type | Public company |
|---|---|
| Traded as | (MYX: 9288) |
| Industry | Fashion |
| Founded | 1974 |
| Founder(s) | Mr. S.S.Chiang |
| Headquarters | Kuala Lumpur, Malaysia |
| Area served | Asia |
| Key people | Mr. S.S.Chiang |
| Revenue | MYR 461 million (2011) |
| Profit | MYR 45 million (2011) |
| Website | [1] |
BONIA Group is a high-end fashion retailer based in Malaysia which has more than 700 sales outlets and 70 boutiques across Asia. It markets footwear, high-fashion leatherwear and accessories. It is also involved in manufacturing activities.
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The company was founded by Mr. S.S.Chiang, the Group Executive Chairman, who started the business in designing, manufacturing and wholesaling of leather goods in Singapore.
BONIA expanded its reach to Indonesia, Hong Kong, Brunei and Taiwan. BONIA actively participated in International Leather Trade Fair in Germany, Italy, Middle East, Hong Kong and Singapore. It was listed on the KLCI Bursa Malaysia secondary bourse in 1994 and later was transferred to the Main Board of Bursa Malaysia. The brand expanded into Syria in 2009, with flagship outlets located in Aleppo and Damascus
| Location | Store number |
|---|---|
| Brunei | 3 |
| Malaysia | 31 |
| Singapore | 6 |
| Thailand | 7 |
| Indonesia | 15 |
| China | 7 |
| Japan | 26 |
| Syria (2009) | 2 |
| Taiwan | 19 |
| Myanmar | 3 |
| Vietnam | 11 |
| Saudi Arabia | 12 |